Javier Díaz Diéguez Industry Solutions for Insurance at IBM

Javier Diaz Dieguez has been working in IBM for more than 25 years, most of it serving Insurance Customers, like MAPFRE, AXA, Linea Directa Aseguradora, Mutua Madrileña, OCASO, Santa Lucia, CASER, ASISA, Nationale Nederlanden, Helvetia Seguros, DKV Seguros. He was a former Managing Consultant at IBM Consulting arm, and currently working in the Cognitive Industry Solutions division, working with clients in the following areas: Watson, Deep Analytics, Customer Engagement, Social, Security and Internet of Things for Insurance.

  • 23 Thursday 15:00- 15:30 Session V: Insurtechs
  • 23 Thursday 16:00 – 16:50 Session VI: Discussion

    The Cognitive Insurer
    Digital transformation is impacting every industry, but Insurance still is a little laggard compared to other like Banking or Retail. We think from IBM that Insurers can leverage this opportunity to make their digital transformation “cognitive”. This means implementing computing systems that understand natural language, take intelligent decisions on unstructured information and learn like humans do. We call this a “cognitive insurer” and spans solutions for the customer, for agents and brokers and for cognitive operations.


Since its foundation in 1911, IBM has been on the cutting edge of technology, with more than 80.000 registered patents. Its activities include research, development, manufacture and commercialization of technologies, as well as the offering of technological services, outsourcing, systems integration and business consulting. In Spain it is present since 1926.

In the last years, the company is impulsing the new age of computing with a bet for cognitive computing in which systems – such as IBM Watson – are not programmed but they learn through natural language of people and are capable of answering complex questions in a few seconds because of their advanced capacity to analyze the enormous quantity of data that exist and that can be relevant for companies. All through mobile applications and with the advantages of cloud technology.

The financial sector is in a constant transformation and the irruption of technologies such as Cognitive computing in IBM Cloud or Blockchain are playing a fundamental role. Also the merger of finance and technology (Fintech) is allowing to develop products and services more and more innovative, efficient, secure and simple to use.